The Force For Good Project: Sam Horn

What happens when people use their experience, knowledge, talents and influence to make a positive difference in the world?

That’s the question behind The Force For Good Project, the new book by author, speaker and communications strategist Sam Horn. Featuring inspiring individuals from diverse professions, backgrounds and generations, the book brings together real-life stories of people who have used their agency to make a difference for themselves and others.

Available in Kindle and Audible, the book introduces readers to people whose contributions extend across entrepreneurship, education, science, business, leadership, entertainment, philanthropy, health and community involvement.

Sam’s central message is that each of us has the ability to influence what happens around us. We may not control every circumstance, but we can decide how we respond, what we contribute and where we direct our efforts.

Get The Force For Good Project on Amazon →

Sam Horn holding The Force For Good Project book with friends
Sam Horn holding The Force For Good Project with friends.

The Value of People and Their Contributions

Every person has something to contribute. Sometimes it comes through an idea, an accomplishment, an act of generosity or a willingness to share knowledge and experience. Often, the greatest impact comes through the people who carry those contributions forward.

The individuals featured in The Force For Good Project illustrate the many ways people can make a difference. Their experiences span industries, disciplines and generations, yet they share an appreciation for the value of human connection and the possibilities that emerge when people help one another.

Relationships create opportunities for ideas to travel, knowledge to be shared and meaningful work to reach more people. An introduction can open a door. A conversation can change someone’s perspective. An act of encouragement can influence what someone does next.

These connections have value that extends well beyond the original exchange. They are a reminder that what we contribute to others can become part of something much larger than ourselves.

Meet the People Featured in the Book

In her October 4, 2026 LinkedIn announcement, Sam introduced an impressive collection of people featured in The Force For Good Project. Their accomplishments and areas of contribution are remarkably diverse.

Business Leaders, Entrepreneurs and Innovators

Authors, Speakers, Educators and Thought Leaders

Science, Health, Wellbeing and Exploration

Media, Arts, Philanthropy and Community Leadership

Sam also notes that many more individuals are featured on the project website and in her weekly newsletter.

Five Ways to Put Agency into Action

The book’s concept originated in Sam’s mini-talk at TED 2025 in Vancouver. The experience prompted a question about how people respond to the challenges and uncertainties around them: Will we focus our attention on what we cannot control, or on what we can do?

The word FORCE serves as an acronym for five ways to put that thinking into action:

Through 50 inspiring true stories, practical prompts and real-world examples, the book encourages readers to identify what is theirs to do and take action in their own lives, workplaces and communities.

The project’s mission is to support and showcase individuals who act with integrity, add value and create ripple effects of positive change.

About Sam Horn

Sam Horn is an internationally recognized author, communications strategist, keynote speaker and executive coach. She is the founder and CEO of The Intrigue Agency, Tongue Fu! Training Institute and The Force For Good Project.

Her 11 books include The Force For Good Project, Tongue Fu!, Got Your Attention?, POP! and Talking on Eggshells. Her work has been translated into dozens of languages. A three-time TEDx speaker and former Executive Director of the Maui Writers Conference, Sam has presented to audiences around the world.

Her work consistently explores the power of communication, the importance of making meaningful connections and the ability of individuals to influence the world around them.

“When things go wrong, we don’t have to go with them. We can use our agency to be the good news in a world of bad news.”Sam Horn

A Book About the Difference One Person Can Make

The Force For Good Project brings together people whose experiences demonstrate that positive contributions take many forms. Their stories offer examples of what can happen when individuals recognize their abilities, act on their convictions and extend their influence through the people and communities around them.

The book is an invitation to consider what each of us can contribute, how our actions affect others and what becomes possible when people put their abilities to good use.

Congratulations to Sam Horn and all the individuals featured in The Force For Good Project. Their stories are a welcome reminder of the value of human connection and the many ways people can make a difference. That is the heart of Relationship Riches.

Explore the book and meet the contributors:

The Force For Good Project | Official Website
The Force For Good Project on Amazon
Sam Horn’s LinkedIn Announcement: I Couldn’t Wait, My New Book is Available TODAY!
Relationship Riches | The Motto

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